NEW YORK IPO
Taking a Fashion Unicorn Public — and Giving the Moment Back to the Community
Experiential Concepting + Production
Earned Media Strategy + Execution
Content Strategy + Social Amplification
CSR & Community Impact
Cultural Storytelling + Brand Narrative Development
We turned Wall Street into a green space — then extended that spirit across NYC with immersive park activations that celebrated the city, the culture, and the community that made Birkenstock a fashion icon.
For its landmark IPO on the New York Stock Exchange, Birkenstock needed more than press—they needed cultural presence, making a financial milestone a movement. Enter 5C. We engineered a campaign that took the brand from financial headlines to feet-on-the-ground connection — with immersive, purpose-driven activations across New York City.
